Expert Help
Whether it’s in football or when quitting cigarettes, expert help can be a game changer. See how legendary football manager, Claudio Ranieri, helps a struggling amateur team improve with his professional help.
Background
The average smoker has tried and failed to quit more than 10x. If only they knew they're 4x more likely to quit with help from their healthcare professional.
Idea
Understanding our target’s deep love of football, we leveraged legendary football manager, Claudio Ranieri, to help a struggling, 40+ amateur soccer team improve— all as a metaphor for how professional help can make a difference within the quitting journey.
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2023