Don’t Quit On Them
For most patients, quitting smoking successfully can feel like an uphill battle. Many patients try and try, and yet still fail.
This is why health care professionals need to recognize the role they can play by helping their patients overcome this challenge. With this campaign, we wanted doctors to see the essential role they play in the patient's quitting journey and how CHAMPIX is there to be part of it.
This is why health care professionals need to recognize the role they can play by helping their patients overcome this challenge. With this campaign, we wanted doctors to see the essential role they play in the patient's quitting journey and how CHAMPIX is there to be part of it.
In order to achieve the beautifully crafted pieces we were looking to create, we embarked on an intense and meticulously detailed production process-- involving hundreds of hours of retouching, a mix of thousands of real cigarettes with CGI images, and a custom designed typeface.
2023