XTRA Factor App
In 2012, we created a fully integrated Xtra Factor App campaign, partnering with Simon Cowell and Fox's hit talent show, The X Factor. The App offered fans a unique and innovative entertainment experience delivering extraordinary immersion and integration for the TV show they love.
Through TV, Print, and Digital work, we highlighted the unique features of the app: Verizon Touch Voting, Live View (live backstage camera views), and the Verizon Fantasy Challenge - a new piece of functionality.
Through TV, Print, and Digital work, we highlighted the unique features of the app: Verizon Touch Voting, Live View (live backstage camera views), and the Verizon Fantasy Challenge - a new piece of functionality.
2023